Pantone Color Institute has chosen the color of the year 2022

Pantone 17-3938 Very Peri, the first shade created specifically for this purpose, is the color of the year 2022.

Curiously, the experts used digital technology to create it; and Peri in Persian mythology is a graceful winged perfume known for its beauty and mischief.
According to experts, this color combines the «faithfulness and constancy of blue with the energy and excitement of red».
«PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression,» the color description says.

«As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us,» says Laurie Pressman — vice president of the Pantone Color Institute.

The new color Very Peri is expected to become a trending color for the world of fashion, interior, design, makeup, etc.
Pantone Color Institute is a research center that conducts experimental work on color and its effects on a variety of industries, from fashion and design to interior and film.
The Institute's experts have been choosing the trend colors of the year for more than 20 years - since 2000.

The discussion, of course, takes place in strict secrecy. From 8 to 12 experts are selected for the brainstorm, and they prefer to remain incognito.
Pantone is a major American organization recognized worldwide as an expert in the sphere of color.
The company is widely known for its Pantone Matching System (PMS), which is used in various industries for accurate color reproduction.
The colors in the palette are recognized by a number with additional markings such as fluorescence, metallicity, etc. The basic palette contains 1,761 colors. They are formed by mixing 18 pigments, including white and black. Consequently, their rendering on the CMYK and RGB scales is not obvious.

The Pantone Color Institute searching for new hues can analyze various industries - entertainment, film, art, fashion, tourism and even economic conditions. Color choices are also influenced by events, technology, social media and sport events that have captured the world's attention.

The outgoing Pantone 2021

So, in the outgoing 2021, Pantone chose two hues as the colors of the year. Soft gray - Ultimate Gray and radiant yellow - Illuminating.

The first color was conceived as practical and permanent, evoking confidence. The second one is optimistic and cheerful, like solar energy. As the Pantone experts said, these shades symbolize hope for a better future.

«The combination of muted gray with bright shining yellow expresses a message of positivity, backed by fortitude,» adds the director of the Pantone Color Institute.

Pantone 2022 season colors

In addition to the color of the year, Pantone Color Institute also sets the tone for seasonal trends.

Twice a year (spring and autumn) Pantone presents a palette of colors, predicting the fashion trends of the next season - Fashion Color Trend Report. The color palette includes 10 trendy shades and 5 basic neutral colors. Selected variants set trends in all kinds of industries.

To select the favorites of the season, Pantone Institute experts track the color preferences of famous fashion houses, as well as conduct research to identify the desires of consumers and the mood in society. Based on the collected information, they draw conclusions about which colors will be fashionable in the coming months.

For example, in the spring-summer 2022 season Pantone offers to take a break from the pandemic and enjoy both gentle and calm, as well as bright, bold colors such as: powdered sugar, pink spiderweb, parachute, dahlia, blue harbor, etc.

According to experts, this is a reaction to changes in the world: on the one hand there is a strong desire for stability and peace, and on the other hand there is a desire for activity and getting out of «confinement».

The colors of the year are expected to become popular not only in the fashion world, but also in design. Experts predict that sites with elements of trendy hues will be in high demand.

We, at the web-design studio 16web, have taken it as a rule to follow color (and not only) trends, so our experts will be able to create a site with relevant, eye-catching shades, which will increase your popularity and conversion.

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